I’d like to start by asking why you think it’s so important to talk about the differences in luxury passenger transport across different markets?
Luxury Transport: David, thank you for joining us today. I’d like to start by asking why you think it’s so important to talk about the differences in luxury passenger transport across different markets?
David: Thank you for having me. This is a key topic for us, and I always make an effort to discuss it with our clients and affiliates. The truth is, when people travel to a new region—whether it’s Argentina, Latin America, or anywhere else—they often expect things to work exactly as they do back home. And when they see differences, they sometimes assume the quality isn’t the same. But that’s not the case at all. The standard of service remains high; it’s just adapted to the realities of each market. What truly matters, and what we always emphasize at ATEG, is the human touch: trust, communication, and attentiveness to the client’s needs. That’s what makes a luxury experience truly exceptional.
LT: That’s an interesting perspective. Can you elaborate on how luxury transport preferences differ in the U.S. compared to Latin America and Europe?
David: Absolutely. In the U.S., there is a strong preference for large, high-performance vehicles—SUVs, full-size sedans, executive cars. Comfort and space are key, and clients appreciate powerful vehicles that make them feel at ease. But in Latin America, things change quite a bit. In major cities like Buenos Aires, São Paulo, or Santiago, the traffic conditions and infrastructure demand smaller, more maneuverable vehicles. Luxury doesn’t necessarily mean the biggest car—it’s about practicality combined with elegance. Europe, on the other hand, often favors a mix of both worlds: luxury sedans, high-end SUVs, but also premium vans for business clients. Each market has its nuances, and understanding them is crucial to delivering the best experience.
LT: Given these regional differences, how does ATEG International ensure that clients still receive the highest level of service?
David: It all comes down to consistency in service quality. We carefully select vehicles that meet luxury standards while being suitable for each location. But beyond the cars, our real focus is on our people. We train our drivers extensively—not just in driving, but in presentation, communication, and anticipating clients’ needs. Whether it’s adjusting an itinerary on short notice, ensuring a seamless airport pickup, or simply making a passenger feel welcome, our approach is always centered around care and professionalism. A luxury car is important, but it’s the human connection that truly defines the experience.
LT: That makes a lot of sense. Finally, what do you think is the most underrated aspect of luxury transport that clients should be aware of?
David: I’d say it’s the emotional aspect of the service. People often associate luxury with material things—expensive cars, high-end amenities—but real luxury is about how you make someone feel. A warm welcome, a driver who genuinely listens and adapts, the peace of mind that every detail is taken care of—these are the things that create an unforgettable experience. That’s what we strive for at ATEG. The right vehicle is important, but trust, care, and attention to detail are what truly set us apart.